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News |
Hamilton Beach introduces the most comprehensive warranty in the industry - 5-Year Warranty will be offered across its entire line of products
June 14, 2010
With more than 100 years
as the trusted brand in small appliances, Hamilton Beach Brands Canada, Inc. is
proud to announce a first for the industry: its entire Hamilton
Beach line of products will now be backed by a 5-Year Warranty – the longest and strongest in the
business.
This new warranty plan further reinforces our company’s
unconditional belief in the strength and endurance of all of our products, and
demonstrates to our trusted retailers and consumers that Hamilton Beach is a
company that firmly stands behind every single product we sell.
Why now?
Based on our consumer research, consumers place a high level of significance on a products’ warranty in
their purchase decision;
this will lead to significantly increased sales of Hamilton Beach products.
Recent studies conducted by the Hamilton Beach
research team revealed that:
· When asked the key purchase criteria for buying a
small appliance, consumers said that durability (69%), reliability (69%),
quality (62%), good value (64%) and trusted brand (53%) are the most important
reasons for choosing one product over another.
· When asked “How important is the warranty?” 78% of
consumers polled said it is was extremely or somewhat important, revealing that
a product’s warranty is a significant consideration when making a purchase
decision.
· In the current economy durability and reliability
are more critical in the purchase decision-making process at shelf level.
5 years stands out and makes a statement that will affect purchase behaviours in the same manner that
consumers relate to the
5-year Warranty they get with some major purchases such as vehicles.
Environmental Implications
Consumers and retailers can now feel even better about purchasing Hamilton Beach products. The new 5-Year Warranty means there will be fewer returns of defective product that will be going to already overcrowded landfills.
How does the Hamilton Beach warranty stack up?
As a company that has long
stood for value, quality, reliability and durability, Hamilton Beach knows that
warranties serve to provide consumers with peace of mind regarding a product’s
strength and endurance. Our research has indicated that other currently
published warranties by our competitors – KitchenAid, Oster and Breville –
don’t even come close. The “longest
warranty available” is allowed on all products, with the exception of one
category due to the direct seller of the very expensive Vitamix blender.
With this new 5-Year Warranty plan, the entire Hamilton Beach product line will
far surpass what’s currently being offered in the market, further emphasizing
that our products are built to last. It
also covers the entire product; we don’t limit it to just portions of the unit.
How will it work at
retail?
Hamilton Beach recognizes
that consumers cannot always know the durability and reliability of a product
before using it, and therefore, are heavily dependent on the packaging to
communicate the facts. Unlike other competitive product warranties, which are
often hidden in the “small print”, all Hamilton Beach display models and
packaging will contain a 5-Year Warranty sticker, visibly affixed to the front
of the products. Consumers will immediately understand the benefits of buying a
Hamilton Beach product and will be provided with the reassurance they need to
make a qualified purchase decision.
We look forward to introducing the strongest overall warranty in the business
with our entire line of 2010 products. We encourage you to provide us with your
feedback and comments and are confident that your valued shoppers will
demonstrate an even greater loyalty towards the Hamilton Beach brand, a name
they have come to trust for over a century.